Founders love reading startup porn. Founders can spend hours reading stories about how other founders became successful, and/or how they devised a perfect method to reach the top. But at the end of the day, it only adds marginal value.

No one became rich by pasting post-its on a canvas model. People become rich by building products people love, and selling them. So just ignore the startup porn and go straight into building the thing.

I’d argue reading books and following methodologies is just productive procrastination. Your brain is just trading a task that’s really hard to do (building a product) for a task that’s slightly less hard to do, so it gets the dopamine kick it’s looking for.

Don’t fall into that trap.

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